5 eCommerce Chatbots that Successfully
Sell Products on Facebook Messenger
Every business needs a constant flow of customer and a way to keep their repeat customers. If you are already selling products on Facebook and answering tons of questions on messenger, it’s time you considered using chatbots to sell products on Facebook messenger. Chatbots are slowly taking over the e-commerce world by automating your business and interacting with your customers on your behalf. We will give you a breakdown of some of the popular bots you can integrate with your e-commerce business.
Also, even though you’re making a profit, the margin has been declining in the last few years. Again, your dream of launching a new branch to other towns is becoming an impossibility. But what if you find a way of expanding your business without having to open new in-stores? Also, what if you realize you can make sales while asleep? What would you think if we told you that you can even become one of the most popular shopping sites in Australia? As you think about these ideas, here are four reasons why selling online is an excellent idea:
Argomall is an e-commerce store selling consumer goods. It is based in the Philippines and inclines towards selling electronics such as smartphones, tablets, smartwatches, laptops, audio devices, and other accessories. The bots enable their customers to find vital information about Argomall, ask questions as well as speak directly to an Argomall support agent.
This bot was created with two goals in mind. The first is to sell with messenger and help streamline sales for the company and the second to improve live char and support experience. This enables the customers to talk to the agency at any point in the sales process. Customers can also enter keywords such as “Samsung Fridge” and be directed to relevant products in the store.
Since adopting the use of chatbots, Argomall has experienced an increase in their return on investment by over twenty times the cost of running the bot. This is only a few months after launching the bot.
People who purchase Legos mostly do so as gifts to a loved one. The Lego’s chatbot is set up to help shoppers tackle the confusion that comes with choosing the right gift. The bot provides users with gift recommendations directly on messenger.
A user is asked a lots of questions and Ralf the Gift Bot used the answers to recommend a gift. A user answers simple questions such as their location, their budget, and age of the person they hope to gift. The user is then asked to choose the theme of the gift, for instance, adventure, town planning or travel.
Once a user finds the perfect gift, Ralf redirects them to the Lego website and adds the product on the shopping cart for checkout.
Available in the UK, US, France, Germany and Poland, Lego has seen sales sour by six times on ads spent. Their cost per conversion has also decreased by 31%. Huge win.
Baby furniture is essential to any household with a baby on the way. The chatbots at this company help them sell baby furniture. The chat starts by showing you a quick video of the furniture the company has to offer and asks you how you would like to be assisted. You will then be shown a short menu which includes customer service, talk to a digital assistance and view catalog.
This approached has enabled Decen to transfer the personal sales approach they use at product expos to messenger e-commerce products, which would have been lost on the website. The bot is set to maintain a flowing conversation from the first interaction. You provide the bot with as much information as possible about what you are looking for before you are shown items that match your description to look at.
After introducing the bot, Deven sold over $4000 in the first four weeks. Today, 80% of their business sales are from the bot.
4. Hello Fresh
Freddy, the hello Fresh chatbot, is a customer support bot whose primary function is to cut down customer waiting time. The bot can respond automatically to tons of customer related inquiries which saves the company money, time and human resources. A lot of customers first interact with the bot and have their questions answered before they speak to a human support representative.
Although Freddy’s primary function is to offer customer support, the bot also reminds users to complete their weekly food orders, sends latest news and blog content as well as offer Spotify playlist recommendation so you can listen to your favorite music while you cook.
The bot extends the customer experience far beyond shopping which builds trust and customer loyalty. The bot reduced the average customer waiting time by 38% and increased conversions by 44%.
5. Bot burger
Bot burger was built to fulfill burger delivery orders to people living in Paris on Friday and Saturday night. Using a bot was cheaper and quicker than building a bot. The bot allows buyers to make their purchase directly on messenger. Bot Burgers Facebook page already had high engagement making it a perfect channel to acquire new users.
Conversations could start anywhere from a Facebook post, Facebook ad or a friend’s recommendation. Users ordered burger by selecting options in the app or via standard language processing. Reordering was simple using a single tap and have their delivery sent to the same address.
20% of customers would repeat an order every two weeks which gave Bot Burger customer insights they needed to predict future sales. The bot could also engage with customers at a time, something you can’t achieve with a website. This was back in late 2017 and early 2017. In January 2017, Bot Burger had served nearly 8000 customers.
Using chatbots can be beneficial for your company. With the results you have read in this blog post, there is enough evidence of the successful companies are achieving by employing the use of bots in their Facebook messenger. Whether your users are going to purchase products on messenger or be directed to your website by your bot, you can expect your conversions and sales to increase.
You can even incorporate the use of digital coupons with your bot. According to statistics, the number of adults who use digital coupons is expected to increase by 20 million by 2021, a 50% to 55% increase from 2016.
One of the best bots to use is the Shopify app bot that integrates your website and Facebook. Your customers can make purchases with just one click and receives their delivery tracking minutes after the purchase is complete. Your e-commerce store cannot ignore the use of bots if you are to remain competitive.